eXpand Marketing is a Scottish based consultancy that was founded in 2010 to help companies and their executive teams to successfully move into new and adjacent markets, build market leading positions and advise on the strategic timing to optimise the raising of finance, product development and ultimately sell or licence technology.
The company is led by Nicolas Holmes, an experienced Marketer with 20 plus years on both client and agency sides of the business. eXpand Marketing work with a select network of fully integrated service partners that can be called upon to provide a variety of professional services as required and include:
- Primary market research
- Channel development
- Product development
- Supply chain structure and management
- Organizational development
- Marketing communications
- Sales training
We serve clients that range from venture-backed start-ups to mature corporates, spanning numerous industry sectors and product categories, across a variety of markets that include Europe, Asia/Pacific and MENA. Our strategic capabilities include:
- Executive advisory and counsel.
- Corporate marketing strategy and positioning.
- Product and brand portfolio development and optimization.
- Target market initiatives; and market opportunity assessment.
With the right strategy in place, eXpand consultants collaborate with our clients to translate that strategy into the appropriate operational plans and programmes including:
- Positioning and messaging.
- Go to market planning.
- Organizational alignment.
- Sales and channel effectiveness.